The berliner Startup MONOQI is an online shop which offers a handpicet selction of fine Desing objects every week. They see themselvs not only as a shop but as an inspirational guide to good design. To introduce MONOQI to the Design scene and at the same time explain their misson, we created a decorative-urban-guerilla Sinage-System. 1000 golden Ballons guiding the visitors of the DMY Design festival from the subway to the entrance of the fair. We documented this action in this one minute clip. Team work with Amrei Andrasch

 

MONOQI PRINT To represent MONOQIs "chic with a hint of berlin-crudity" character in print I choose to use rough materials such as common grey board and recycling paper in combination with golden embossing.